With this project I was tasked with refreshing the existing Harris Design and Print logo and brand assets to a more modern identity. The plan was to evolve the current logo design with a new, bolder typeface for the wordmark while maintaining the over-all look and recognition. The new logo has a tighter form with a bolder, custom typeface that is readable at any size.
In addition to refreshing the logo, I revamped various brand assets including vehicle wraps, business cards, and letterheads, infusing them with a contemporary design inspired by European auto-racing liveries for a sleek, modern appeal. Given Harris Design and Print's background in print, I opted for a CMYK color palette to harmonize with the updated logo.
In the end, the project was a resounding success, significantly enhancing the brand's identity versus their competitors.
