Founded in 2022, Elevated Performance Group, an eSports iRacing team, sought a fresh logo design for team liveries, social media, and broadcasts.
The client wanted the main focus of the logo to be the initialism "EPG" with supporting elements built around it. The mountain design element was a symbolic representation of starting from the bottom and climbing up through the competition which was an important message for the client to illustrate.
The color scheme, featuring a bold contrast of red, black, and white, was specifically chosen by the client. Thick outlines were strategically used to enhance this contrast, amplifying the visual impact of the palette.
